For a product launch to be successful it is necessary to have a good product but that alone is not sufficientThis is more than a rhetorical device. It helps keep a client discussion focused on those factors that have to be in place before starting a project; the genuine deal-breakers.
This is easily applied to staging of comedy night: -
For a comedy night to be successful it is necessary to have a functioning microphone and a decently lit performing space and whilst these alone are not sufficient, without them you're just another guy standing, yelling in the middle of the pubWhat? Quit showbiz?