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Corporate karma

Tuesday of the first full week of the New Year is apparently the busiest day for job-hunting.  You've given yourself at least a day to get your feet back under the desk but not left it so long that the resolution to work someplace else has been forgotten.

This is also the week that old clients are most likely to get that Happy New Year! email from a consultant like me.  I send these out in waves to ensure that I properly personalise each one.  After all, these are all people with whom I have a history that must be reflected (leveraged) otherwise I might as well be cold calling.  And like anyone embarking on that January job search I wait until Tuesday before starting.  That way maybe I'm less likely to be caught up in the First Great Inbox Purge of 2012.

With an augur’s intensity I watch my own inbox for replies.  There’s a hierarchy of outcomes from the exercise: -

1. The quick note proposing a call or meeting in the coming weeks is absolutely the most I can hope for
2. The longer note with specific feedback on last year’s results and the plans for the next twelve months isn't awful.  At least my contact took a few minutes to set out the issues that affect me personally
3. The email saying that there's been a change of roles but also giving me the name of the new contact (cc’d) isn't bad.  Managing a baton-change in a client organisation is part of my job
4. It’s hard not to read a quick note announcing a change of roles without any further information as ‘goodbye and good luck’
5. The cursory Happy New Year reply is the email equivalent of a stilted exchange of pleasantries whilst waiting for an elevator

Optimist that I am, getting no response at all is still reason for hope.  Maybe my contact isn't back at her desk for another week.  Maybe she’s gone straight into a procession of heavy-duty meetings.  Or maybe she’s surreptitiously on the job hunt herself, in which case there's no point me being on her radar until she either gets settled in a new position or resigns herself to the current role and refocuses on her 2012 To Do List.  I make a note to try again in mid-March.

I've long believed that no genuine marketing effort goes ultimately unrewarded.  Those efforts must be genuine, an ongoing part of the day-to-day job and not just the occasional paroxysm of activity intended to refill an otherwise empty calendar.  And don't be surprised when that reward arrives from an unexpected direction.  Yesterday I got an unsolicited email requesting a meeting in Italy as soon as is convenient.  Not so much attributable cause-and-effect as ‘corporate karma’.

Approach the low-yield tasks with the right attitude and trust that the cosmos is taking note.

Holidays

One way to get to grips with the opening premise of Friday’s post is to consider our attitudes to holidays.

Sometimes your ambitions move faster than the world.  Sometimes the world moves faster than you.

Holidays are an annual ritual in paying real money to calibrate our ambitions with the pace of the world.  If you want a week of sleeping, eating and reading you buy a ‘fly’n’flop’ at a childfree resort somewhere sunny.  To reconnect with your preteen kids choose Euro Disney.  Because our own scarce resources (time and money) are at stake any dissonance aggravates us so much more on holidays than in usual life; “It wasn't like this in the brochure” is a near-universal lament.

For eight years my family ran a 3½-star hotel on Mission Beach in Far North Queensland.  I looked after the marketing on a part-time basis, which was a pretty cool job.  How could it not be when this is your workplace?

In our day Castaways on the Beach was a pretty modest operation whose prime selling point was the location.   The property had a longstanding reputation for being ‘family friendly’, offering easy access to a vast waveless beach, lots of suites with in-room cooking facilities and a short walk to a town centre that featured lots of relatively inexpensive dining options and a small supermarket.  Our in-house restaurant also offered an extensive children’s menu.  As everyone knows (or should know), ‘family friendly’ is code for “There will be screaming kids everywhere.  If this is not want you want on your holiday then best you go someplace else.”  Families with younger children were consistently our most satisfied customers, not least because our business plan didn't rely on corralling our guests into the dining room three times a day.  What parent doesn't find it galling paying for a breakfast buffet when all the kid wants is a bowl of cereal?

Our least satisfied customers were always honeymoon couples who had locked onto the picture on the website and the 3½-star tariffs but (often willfully) ignored the ‘family friendly’ signals.  Signals that included the actual words ‘family friendly’ on all our brochures, billboards, website, etc.  We accepted that our offering couldn't match the ambitions of most loved-up newlyweds and instructed the booking staff to try and gently warn off these customers.  Over the years we invested quite heavily in improvements to the property but intentionally stuck to the 3½-star bracket.  We were happy with our positioning at the ‘family friendly’ end of the market.

I have no children and a relatively high disposable income but we never attempted to build an offering that would appeal to people like me and in 2007 my family sold a thriving business.  The new owners, who have far more access to far more capital than us, spent an actual fortune taking the place ‘upmarket’.  They refurbished the public areas, reduced the pool size to increase the bar area, added a day spa, removed most of the in-room cooking facilities and upped the tariffs by about 60%.

I was back in Mission Beach last July and to my childless eyes the place looks amazing.  But to a family on a budget with a brood of young kids the whole package screams “Stay Away!”  The word around town is that Castaways Resort & Spa is for up sale again.

The need to purchase a world that temporarily matches our ambitions is the reason why we expend so much energy researching our holidays.  We only get to spend this time and money a few times a year and it's personal.  This is why holidaying with any but the closest of friends is rarely a good idea ("It’s my holiday too, y’know") and why most of us revisit those trusted holiday places again and again and again.

Advice for the self-employed (January edition)

Sometimes your ambitions move faster than the world.  Sometimes the world moves faster than you.

I finished my last job of last year the week of Christmas.  I never have paid consulting work that late in the year.  The preceding months are a blurred pastiche of meetings, telecons, airports and familiar hotel rooms in cities I'd never visited before.  Back in August my business accelerated and by December I was tumbling down the chute that opens with exhilaration then descends through fatigue, helplessness and exhaustion before bottoming out in tangible, physical illness.  Be careful what you wish for.

Sixteen days later I'm in a more familiar state of mind: my ambitions moving faster than my world.  I'm back to wanting more than what's on offer.  I'm impatient and paranoid.  Am I being deliberately excluded?  Are potential clients buying my old book instead of hiring the new me?  The glass between me and a shining future is smudged with my greasy noseprints.  I read the Euro crisis stories and fret that last year was my financial high water mark.  Then I worry that a smarter, savvier me would look at the state of the world and see where there's a quid to be made from all this chaos.  A fortnight is a long time in self-employment.

I've been at this Headcount: 1 game a long time now (viz. my previous post.) so here’s my advice to those underemployed self-employed folks out there who spent the Christmas-New Year interregnum drinking too much and ignoring the gnawing knowledge that you don't have guaranteed work lined up for January already.  Reinhold Niebuhr’s ‘Serenity Prayer’ is always a good place to start: -

God grant me the serenity to accept the things I cannot change,Courage to change the things I can,And wisdom to know the difference.

Self-employment means that is that there's no boss to impress, no underling to browbeat and no rivalrous colleague to outmanoeuvre.  The brutal truth is that only thing you get to change is you.

January 6 is just too soon to start badgering clients so you're tempted to run headlong at all those clichéd resolutions: diet & exercise, better sleep patterns and commendable reading habits.  This impulse is prophylactic at best; racking up cosmic credits for the next time the spiralling chute opens beneath you.  Except that there is no godly ledger balancing a January spent at the gym against a May-time diet of airport pizza and beer.  At worst these resolutions are symptomatic of the very mismatch between ambition and action that you're looking to escape.  Even as you sweat over The Economist some part of you knows that you're just waiting for the phone call that will fill your days.  Diet and exercise might be change but not the sort you can really believe in. 

Devoting all this excess time to your actual business can be more damaging still. Parkinson’s Law assumes at least some sort of deadline.

My advice to my time-rich client-poor comrades is as follows: -

Find some small, new, discrete thing and do it well.

Not some rambling yearlong project.  You have one of those already: building your business.  Rather that small thing that is affordable in terms of both your time and money but that doesn't require you waiting on anyone else.  A one-off class.  A lecture.  A walk to a place you've never been before.  An afternoon taking photos.  A blog post.  Don't reorganise your life but somehow extend it.  A measure might be this to complete some thing that allows you to greet your life partner at the door with, “Guess what I did today?” Achievement, no matter how minor, is not risible

Create small ambitions that are under your control and sit them alongside those larger ones that are not.  But do this small thing for its own sake, not with one eye fastened on the far side of the smudgy glass.

And don't worry too much about the 2012.  My reading of the news is that we all, those with bosses and offices and those without, are going to hell in a hand basket of soon-to-be resurrected European currencies anyway.

Happy New Year.

Life changing experience

One Sunday night in late 1989 my girlfriend took me to see Theatresports at Belvoir Street Theatre in Surry Hills, Sydney.  I can point to exactly where I was sitting that night because the show changed my life.

I was 22 years old and working as a Trade Marketing Associate for Unilever.  It was my first ‘real’ job after graduating with a Bachelor of Business (BBus) and my life consisted of a week working for people I neither liked nor respected and weekends getting drunk with a gang of friends who had also gone to expensive Sydney private schools.  My girlfriend wasn’t part of that gang.  She didn’t really like any of my friends and she hated the drinking.  I'm still hazy as to why she liked me at all.

I’d resisted seeing the show for months.  Not out of any objection to the theatre but because Sunday night was when The Eddies played the Woolloomooloo Bay Hotel.  They were a terrifically fun cover band with a tight horn section that was doing happy, danceable versions of Blues staples years before The Commitments repopularised that style of music.  When you’re 22 and hate your day job a massive drunken Sunday night party full of people as desperate as you are to squeeze the last drops of fun from the weekend is an irresistible offer.  Monday morning consequences be damned.

One Sunday she prevailed.  She booked (and presumably paid for both) tickets to see a heat of the Cranston Cup, which remains Australia’s pre-eminent improv comedy competition.  Her friend Julia Zemiro was in the Sydney University team that night with Daniel Cordeaux.  Also on stage that night were Marko Mustac, Ewan Campbell and Andrew Denton.  It was intoxicating.  The audience cheered the teams and booed the judges just as Keith Johnston intended.  It was funny, witty, unashamedly Australian, raw and generous.  It was a million miles from The Eddies’ contrived white boy renditions of 1960’s black American music.  By the time we stood to reprise the deliberately cheesy Theatresports National Anthem I was high.  We hung out in the bar afterwards with Julia and Daniel and it dawned on me: -

These people are my age.  If they can do this wonderful thing then why not me?

I had never before questioned my role as an uncomplicated consumer of cultural production.  Straight away I enrolled in workshops that started in January.  I performed on the Belvoir Street stage for the first time in February.  In March I founded Instant Theatre, the theatre company that strangely morphed into the consulting business I run today.  I left full-time employment in June 1991.  In the following years Instant Theatre performed for the general public in stinking student union bars, grotty pubs and tired little theatres and for corporate types at shining resorts across the world.  I told myself that we only took the corporate gigs to fund the general public shows.  I dreamed of a career in television and wrote some bad scripts for other people’s shows and pitched worse ideas for shows of my own.  After a few years the corporate theatre briefs got more specific and I drew more and more on my BBus.  By 1995 I was calling myself a sales/marketing consultant and I date my current business, Dramatic Change, from then.

Ever since I've fought a persistent drift away from producing content and back towards simply consuming it.  I’m in my mid-40’s and ‘why not me?’ is no longer enough reason to monopolise a stage, column inches or even bandwidth.  Last year I quit stand-up comedy and the improv that I love may well follow.  I've decided that having the capacity, and even the ability to command an audience’s attention is a necessary but not sufficient reason to produce stuff if I have nothing that to say that needs saying.

A contributor to the Economist’s online blog known as W.W. wrote a piece in early November that argued against the need for more American students to study engineering and the ‘hard sciences’ as market forces have determined that America has enough of these for now.  Rather W.W. argues in favour of the humanities: -

I spent last evening reading a fine Pulitzer prize-winning novel by a graduate of a state-university creative-writing program. I appreciate everything math majors do for us. I really do. But, as far as I know, a math major has never made me cry.

The argument that we need producers of Art as much as we need builders of bridges and factories and inventors of machines to mitigate the effects of climate change is an old one and always well stated.  As my second degree is in English and Australian Literature I’m hardly unsympathetic to studying the humanities.  One of the few defensible rationales for studying Literature at university is that it makes for a more discerning and perhaps better consumer of Art provided sufficient intellectual rigour is required to pass the course.  Art is the key word here.  Anyone can bash out a sentence on a keyboard (viz. this blog).  The only cost of entry to getting on stage at a stand-up comedy open mic night in London is proximity to London.  But it is unlikely it will be Art.  At best it is someone learning a craft and finding a voice and we can only really guess at that person’s motivations.  The early stages of an artist’s career involve remaining interesting to enough of the right people for a long enough time to get the skills to properly articulate an idea in a manner that is both compelling and intellectually rigorous.

Neither Theatresports nor The Eddies pass this test.  Both shows were hugely compelling but as there was no intellectual rigour, no message whatsoever, both were entirely disposable.  With improv comedy, the one form where I have at least a modicum of talent, meaning will always be absent.  For all the skill it takes to do it well, the engagement with an audience, the quick-witted cultural referencing and very occasional moments of sincerity, I doubt that improv will ever change a single opinion.  How can it?  It is calibrated to automatically give an audience what it wants already.  As Keith says: -

Don’t be original be obvious.

Could there be a more blatant directive away from Art?  It is as fatuous and limiting a statement as, “The customer is always right.”  Yet it is the driving principal behind the thing that drugged me in 1991 and has me waking up on the far side of the world twenty years later wondering what I've done with my life.  The writers’ block that chased me out of stand-up comedy pursues me still.  I've hated the last few improv shows I've done.  It’s no longer enough for someone to marvel at my ability to extemporise a film noir opening to a made-up faerie tale.  If I have nothing to say then why am I demanding an audience’s attention?

I will continue to write and perform whenever I have something to say.  The rest of the time I will stop apologising for being a consumer of Art rather than a producer of tat.