The arguments seem to run as follows...
Thriving: -
- Clients are downsizing but still need to function so hiring an external for a few days rather than keeping on an employee makes financial sense
- Companies that can grow in a recession (i.e. working from a small but expanding base) can pick up talented staff as their larger competitors are going through the trauma of shedding the very same people
Failing: -
- As a rule we have neither the cash reserves or the credit lines to survive the inevitable cashflow crises triggered by late-paying clients, in turn triggered by the overall cost of funds
- A larger / older competitor with a pre-existing brand who is able to (forced to) discount is possibly a better value proposition than a newer entrant to a market