What are you?

There's no doubt now that times are going to get a lot tougher over the coming few years and finding a place in the new world order will be no easy thing.  For example, how many of my clients will be arguing hard for an 'external consultants budget' next year?

I'm thinking that some rebranding might be a place to start; am I better off describing myself as: -

Global Marketing Consultant

or: -

a freelance sales trainer?

Whatever it is, I am acutely aware that my biggest competitor is now the guy inside the client organisation desperate to make himself indispensable in the shadow of another restructuring.